Electronic Coupon Clearing Continues to Spark Interest

85% or 253 billion coupons totaling over $300 billion dollars were delivered by FSIs (freestanding inserts) in Sunday newspapers in 2006.

In total, over 2.6 billion coupons were redeemed by 142 million consumers resulting in a procurement savings of $3.1B dollars.
Page volume and average coupon value both set all time records despite continued declines in newspaper readership.

Further, coupons are the only cash instruments still counted, processed, settled and cleared manually.
From the time a consumer submits a coupon to a cashier in a store, an average of eight pairs of hands physically touch every coupon before the retailer finally gets reimbursed.
The real message here is that the table is already set for mobile couponing and redemption.
No trees to cut (environment friendly), no concerns over declining newpaper subscription rates, or ignored mailbox to dumpster activities.
Mobile coupons are by nature for a targeted, willing recepient who already has interested consideration.
Further, because electronic coupons are easier to validate and control, the process of redemption is significantly enhanced.

Learn more about coupons:
http://www.cpgmatters.com/coupons0407.html#anchor_112